Frequently Asked Questions About Dental SEO

As a dentist, marketing your practice online is, without a doubt, the best decision you will ever make. This is because most of your target audience uses search engines to find the best dental services in your area. You are missing out on excellent opportunities if you are not optimizing your website for search engines. However, if you have been doing dental SEO but the results haven’t been that great, our team at dNovo Group can help take your business to the next level. We are a digital marketing agency committed to offering comprehensive solutions that help you achieve a high ranking on search engine results. Here are answers to some of the most common questions we get asked about dental SEO.

How is dental SEO done?

The primary objective of SEO is to optimize your website for both users and search engines. This helps increase the visibility of your website in organic and relevant search results. Search engine optimization includes on-page, off-page as well as technical tactics. The process includes the use of relevant keywords in your content, updating header and title tags, improving page speed and attracting backlinks.

How long does it take to see results with dental SEO?

It takes about 6 months to see results. When done properly, some dental practices start noticing an increase in phone calls, increased website traffic and appointments in as little as four months. This is a very normal timeline, especially when you consider the fact that search engine optimization is a long-term strategy.

How much will dental SEO cost?

There are many factors that determine how much you spend on dental SEO. The average cost ranges from $750 to about $2,000 per month. If you wish to partner with a dental SEO expert or consultant, the average rate per hour is between $80 and $200.

How is ROI calculated for dental SEO?

It is always good to know if your efforts are bearing results. Regarding dental SEO, you can calculate return on investment using the following formula:

(Gain from Investment – Cost of Investment)/Cost of Investment

Although it is okay to include search engine rankings as well as organic website traffic in the ‘Gain from Investment’, you will mostly use conversions such as a contact form completion or phone call. This is because these actions contribute to your dental practice’s main goals. These actions can be tracked using Google Analytics.

The top five search results make up for 67.6% of all clicks. This is why you should strive for your practice to secure this ranking position in order to get more traffic, more qualified leads, better credibility, more authority and more patients. Considering your competitors are already investing in dental SEO, you should not focus on tackling search engine optimization on your own. You need to enlist the help of professionals who know what needs to be done to secure the top position in search engine results. At dNovo Group, we are happy to be the experts in your corner. Call us today and let our experts guide you to the top of search engines.